A specialist in the areas of developing business relationships, particularly in the local domestic market and between New Zealand and China, she is experienced in strategic planning, executing events and projects and in building long term relationships across cultures via her business Duo Communication Ltd.Michelle also works alongside SME business owners under the brand Michelle Mac in the areas of business process re-engineering & crisis management whilst ensuring that focus is retained on sales and marketing so as to ensure desired outcomes are obtained.
In 2014 was a finalist in the North Canterbury Business awards, professional section and was a national category finalist for local and regional/influencer in the New Zealand Women of Influence awards.
Michelle is currently the South Island executive committee member for the New Zealand China Trade Association. She is also sits on several other China related committees based in Christchurch. She also serves on the board of governance for one of the Christchurch Womens’ Refuge centres and the Kaiapoi Promotion Association.